The Harsh Truth About Brand Valuations
A few years ago I wrote about the wild and concerning variances across different brand valuations. In my usual understated style, I suggested that despite the power and prestige of big valuation firms...
View ArticleDebating The Need For Brand Valuations
Recently on Branding Strategy Insider, Mark Ritson wrote about the wild and concerning variances across different brand valuations. He suggested that despite the power and prestige of big valuation...
View Article6 Ways To Measure The Value Of Brands
“If this business were split up, I would give you the land and bricks and mortar, and I would take the brands and trademarks, and I would fare better than you.” ~ John Stuart, Chairman of the Quaker...
View ArticleCash Flow: Marketing’s Top Performance Measure
Research by many organizations has established that intangible assets now account for more than 80% of the value of major corporations. Among the largest and most important of these assets are brands....
View ArticleIncentivizing Brand Building
There is no debate about the value of brands and other intangible assets. Brands are generally thought to account for more than one-third of the value of businesses listed on the Standard and Poor’s...
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